As real time bidding will

Available to publishers and who a publisher s niche audience is what their spending habits are and how to best meet their needs and expectations Last but not least the use of technologies such  optimize every aspect of advertising trading and every small portion of available inventory With all the data available it is possible to complete profitable trades at any time RTB issues and challenges One of the.

Most glaring problems with RTB is its ineffective Phone Number List management of user consent Privacy regulations such as the GDPR and CCPA were insufficient to regulate data collection and use While a user may have approved a particular cookie by clicking on the publisher s banner that consent cannot be tracked and managed in all subsequent programmatic transactions There are other important privacy concerns such as access to user data that was never.



Authorized For example even if an advertiser does not win an offer they still have access to all data from the offer including detailed information about the user such as geolocation device used and spending habits Another major issue that has emerged recently is the alarming amount of fraud and market manipulation that is occurring Like any other profitable venture RTB has attracted a group of unsavory characters who operate DSPs or SSPs of dubious.