Do you need an online assistant? We tell you about the pros and cons

An online consultant or chatbot is a convenient tool that allows the user to get an instant answer to a question, without unnecessary waiting and delays. One of the advantages of the tool is that it helps to better understand your audience, reduce refusals and significantly increase the number of leads. Why do you need an online consultant? An online consultant or online chat is a service that is a shortcut or button that encourages the user to start a conversation. It quickly helps the user get support online. why does a website need a chatbot What is the advantage of the widget? Like any marketing tool, an online assistant has its strengths and weaknesses.

Among the advantages, the following functions can be highlighted bulk email campaigns Provides answers to various questions. When creating a FAQ section, we cannot always predict what question will interest the user. An online consultant will come to the rescue, who will instantly process the request in real time and give a detailed answer. With its help, you can track frequently asked questions. Reduces Waiting Time: Online assistance eliminates the waiting time that users experience when communicating via phone or email. Provides the opportunity to collect feedback. Online support allows you to receive feedback from customers and analyze audience requests. Increases conversion.



Numerous studies confirm: after installing a support chat, conversion in various business areas increases up to 38%. Maintains user anonymity. Online chat helps eliminate the barrier that many users encounter when communicating live with a specialist over the phone. Personalizes requests. Online support systems can adapt to the customer's needs, providing them with personalized service and recommendations. Provides support anywhere in the world. Online assistant allows companies to serve customers in different time zones and geographic regions. Saves the history of communication. If necessary, the client and the operator can return to previous messages, which significantly simplifies the interaction.

What are the disadvantages of the tool? If used incorrectly, the online assistant can irritate and scare away site visitors. The disadvantages of the widget include: Design . Many online assistants have different settings: they allow you to choose the font, color of elements and shape of the chat window. However, there is still a risk that the widget will stand out from the overall design of the page. Intrusiveness : If an automatic dialog box pops up immediately after landing on a page, it can be annoying to users. Increased site load . The online assistant can slow down the page loading, which in turn leads to a long wait and loss of customers. Therefore, after installing the widget, we recommend analyzing how quickly the resource loads.