A keyword gap analysis can help you discover
The like Who are my actual SEO competitors What keywords should I target What does the competitive landscape look like What topics should I cover How do I find valuable links Smarter SEO research The idea is not to copy your competition but to leverage data to improve upon them and use this knowledge to create better experiences for your visitors. Consider a realworld example Imagine you operate a pet supply store and are one of three competing stores in town. Your customers are happy but you know they also visit other stores because they cant buy everything in one place.
So you go on a road trip to gather competitive intelligence. You Europe Cell Phone Number List visit the other stores to understand the popular items they offer. By offering these items yourself or even superior ones you help your customers make fewer trips and in turn you gain more business and eventually brand advocates How to conduct an SEO competitor analysis There are many ways to do a competitive analysis for SEO but in this guide well take you through fundamental steps in each of the following chapters of this guide . Identify your SEO competitors Who are your competitors You may think you know or you may have been operating under assumption but theyre not necessarily brands selling the same products or services as you Conducting research in the SERP or even better using an SEO tool to identify your SEO competitors is crucial for precision and SEO planning.
Run a keyword gap analysis Ready to do some sleuthing opportunities to improve your visibility by targeting keywords that competitors are ranking for but your website is not. By addressing areas where your competitors have a stronger online presence you can capture a broader audience and drive more traffic. . Evaluate the SERP for user intent Savvy marketers tailor their strategies to align with what users are seeking. Whether your audience is searching for a solution an. |
